The ICC in Birmingham buzzed with energy on September 8th and 9th, as Zoho users, partners, and enthusiasts gathered for Zoholics UK 2025. This two-day conference was a deep dive into all things Zoho, focusing on how attendees could unlock the full potential of their software. The event was packed with new announcements, in-depth workshops, and a strong sense of community.
AI Takes Center Stage
A central theme throughout Zoholics UK 2025 was the power of Artificial Intelligence. Zoho's AI assistant, Zia, was highlighted for its expanding capabilities. Attendees were particularly excited about the new "Ask Zia" feature, which allows users to use natural language to automate tasks and build custom workflows without needing a single line of code.
Perhaps the most talked-about announcement was the introduction of Zia Agents. Unlike "Ask Zia," which responds to user prompts, Zia Agents are AI-driven workflows that proactively monitor business data and automatically take action when specific conditions are met. Zoho also announced plans for a marketplace where users can share their custom agents, promising a new era of collaborative automation.
New Features and a Certified Approach
Zoho unveiled a host of new features designed to streamline operations and enhance user experience. Key updates included:
- Central Domain Management: A new tool that simplifies the administration of multiple domains, saving businesses valuable time.
- Centralized Customer Portal: A single, branded portal for Zoho One users, allowing customers to access information from various Zoho apps like CRM, Projects, and Books with one unified login.
- Ulaa Browser Updates: New features for Zoho's privacy-focused browser that give IT teams greater control, including managing website access and blocking screenshots on sensitive pages.
A significant change for the 2025 conference was the new structure. Zoho moved away from traditional product "tracks" and instead offered a series of certified workshops. These hands-on sessions in areas like CRM, Analytics, and Development provided in-depth training and gave attendees the chance to earn an official Zoho certification. This new approach was a huge hit, offering practical skills and a tangible outcome for participants.
Celebrating Success and Building Connections
For the first time at Zoholics UK, Zoho hosted a customer awards ceremony. The awards recognized companies that have achieved remarkable digital transformations or delivered exceptional customer experiences using Zoho products. This new tradition celebrated innovation and highlighted the real-world impact of the Zoho ecosystem.
Beyond the formal sessions, the conference was a fantastic opportunity for networking. Attendees connected with other Zoho users, shared best practices, and gained valuable insights from Zoho's technical experts during one-on-one sessions.
Zoholics UK 2025 was more than just a product showcase; it was a testament to the thriving Zoho community. It was a chance to learn, connect, and get a glimpse into the future of business software - a future where AI and automation are not just buzzwords but powerful tools accessible to all.
The Zoholics UK 2025 event was a major moment for the Zoho community, and our podcast, One Cloud Talks, was there to capture it all. We've dedicated an entire episode to unpacking the keynotes, the product announcements and the new direction of Zoho. From the groundbreaking AI of "Ask Zia" to the shift toward certified workshops, we'll give you an inside look at what you need to know.