Effective marketing needs a solid foundation: 1) Know Your Customer (use Zoho Survey/Forms for data), 2) Clean Your Data (Zoho DataPrep for standardisation), 3) Build Your Brand (be distinctive/consistent), and 4) Segment & Target (using clean data in Zoho CRM/Marketing Automation).

Zoho Service Plus was launched at Zoholics UK 2025. It's a unified bundle of seven core Zoho apps designed to fix fragmented customer service by streamlining all workflows into a single, cohesive platform.

At Zoholics UK 2025, Suvish Viswanathan outlined Zoho's AI strategy: a foundational layer that’s Embedded, Explicit, and Agentic. The focus is on practical tools, from background automation to collaborative agents, empowering businesses without replacing people.

At Zoholics UK 2025, Zoho's Vijay Sundaram revealed the company's customer-obsessed philosophy. Zoho's strategy goes beyond great products, focusing on empowering customers and employees, and simplifying business operations with sophisticated, integrated, and transparent solutions.

Zoho UK's Sachin Agrawal highlighted Allergy Standards' use of Zoho Creator to build a centralised approval system at Zoholics UK.