Zoholics UK 2027: Dates, Venue And What Is Changing
Zoho has announced that Zoholics UK returns in 2027. The conference takes place on Tuesday 14 and Wednesday 15 September 2027 at The ICC in Birmingham, and the format is different from 2025.
Workshops, which were new in 2025, now have a day of their own, and the second day goes back to the open, multi-track conference. If you use Zoho in your business, this article sets out what is confirmed so far, what is still to come, and how to plan your time. We have also put the key details on our Zoholics UK page.
What Is Confirmed For Zoholics UK 2027
Zoholics UK is run by Zoho, so the programme, registration and ticketing details come from Zoho. The table below shows what has been announced so far. Workshop topics and the Main Stage timings are still to be confirmed.
| Element | When | What to expect |
|---|---|---|
| Workshops | Day 1, Tuesday 14 September | A workshop-only day. Topics are still to be confirmed. |
| Multi-track conference | Day 2, Wednesday 15 September | The open format, with a choice of sessions across several tracks. |
| Expo Centre | Both days | Partner booths, Zoho product stands, networking zones, activities, and food and drink. |
| 1:1 appointments | Both days | Personalised support and advice from Zoho experts. |
| Main Stage | To be confirmed | Keynotes, customer panels and product announcements. |
| Customer Awards | End of Day 2 | A ceremony recognising customers' achievements. |
How The Two Days Fit Together
The split gives each day a clear job. You can send different people to each day, or attend both and get the full programme.
Day 1: A Workshop-Only Day
Tuesday 14 September is for workshops only. Zoho has not yet confirmed the topics, so it is too early to say which products or skills they will cover. If you or your team administer Zoho day to day, this is the day to watch for details.
Day 2: The Multi-Track Conference
Wednesday 15 September is the open, multi-track format, where you choose which sessions to attend. The Customer Awards ceremony closes the day.
Across Both Days
The Expo Centre is open on both days, and the 1:1 appointments with Zoho experts run across both days. The Main Stage will host keynotes, customer panels and product announcements, with timings still to come. There will also be time to mingle, and merchandise to take home.
Workshops get their own day, so learning in a workshop no longer means missing the wider conference.
Four Ways To Use Zoholics UK 2027
Day 1 is for workshops, so it suits the people who configure Zoho day to day. Watch for the topics once Zoho confirms them.
The multi-track format lets you choose sessions that match your priorities. Once Zoho publishes the agenda, pick the ones that fit your pipeline and campaign goals.
Bring a specific question about your own Zoho setup to a Zoho expert. Appointments run across both days.
The Expo Centre brings Zoho product stands, partner booths and networking zones together on both days. It is a quick way to see what is available and compare notes with other Zoho users.
How To Prepare
Put Tuesday 14 and Wednesday 15 September 2027 in your diary, and plan your travel to The ICC in Birmingham.
Workshops are on Day 1 and the multi-track conference is on Day 2, so you can split your team across the two days or attend both.
List the problems in your own Zoho setup, so you can use the 1:1 appointments and the Expo Centre well.
Zoho will confirm workshop topics and further details later. Check Zoho's Zoholics page for official updates, and our Zoholics UK page for a summary.
What This Means For UK And Irish Businesses
For most businesses, the question is not whether to go but who should go and what they should bring. A workshop day suits the people who configure and maintain Zoho. The conference day suits a wider group, including managers who want to see where Zoho is heading.
Either way, arrive with specific questions about your own setup, because that is where the 1:1 appointments are most useful. The Expo Centre is also a good place to ask other Zoho users how they have solved the problems you are facing.
If you would like to talk through which areas of Zoho to focus on before you go, or what you could apply afterwards, we are happy to have that conversation without the sales pressure.