Zoholics UK 2027: Tuesday 14 And Wednesday 15 September, The ICC, Birmingham
Zoho has announced that Zoholics UK returns in 2027, with a changed format: a workshop-only first day, followed by a full multi-track conference on the second.
- WhenTuesday 14 and Wednesday 15 September 2027
- WhereThe ICC, Birmingham
- FormatDay 1 workshops, Day 2 multi-track conference
Zoholics UK is run by Zoho, not by us. The programme is still being confirmed, so see Zoho's Zoholics page for official details, and read our summary of the announcement.
What Is Zoholics UK?
Zoholics UK brings Zoho customers, Zoho Partners and Zoho's own teams together in one place. It is a chance to learn how to get more from Zoho, meet the people who build it, and compare notes with other businesses that use it.
What Has Changed For 2027
Workshops were new in 2025. For 2027 they move to a day of their own, and the second day returns to the open, multi-track format. If you attend both days, you can do the workshops without giving up the conference sessions.
- Day 1 · Tuesday 14 September
Workshops Only
The first day is dedicated to workshops. The topics are still to be confirmed.
- Day 2 · Wednesday 15 September
Multi-Track Conference
The second day is the open format, where you choose which sessions to attend across several tracks.
What Is Coming Back
Several familiar parts of Zoholics UK return for 2027.
Expo Centre
Open on both days, with partner booths, Zoho product stands, networking zones, activities, and food and drink.
Customer Awards
The awards that recognise customers' achievements return, with the ceremony at the end of Day 2.
Main Stage
Keynotes, customer panels and product announcements. The timings are still to be confirmed.
1:1 Appointments
Zoho experts again offer personalised support and advice, in sessions running across both days.
There will also be time to mingle, and merchandise to take home.
Looking Back At 2025
The most recent Zoholics UK took place in September 2025. You can find our summaries of the key takeaways in our news section, as well as a full roundup podcast on One Cloud Talks.
Planning To Attend Zoholics UK 2027?
Book a call with us and we will help you work out which areas of Zoho to focus on once the programme is published.
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