In an age where data integrity is paramount, Allergy Standards, a company focused on certifying allergy-friendly products, has solidified its foundation of trust by partnering with Zoho. This collaboration, highlighted in a keynote At Zoholics UK 2025 by Zoho UK's Managing Director, Sachin Agrawal, underscores how a centralised, secure platform can digitally transform a business built on credibility.

At its core, Allergy Standards is in the "business of trust," as Sachin noted. The company’s Certifications carry a "really big promise to keep" for global brands. Dr. John McKeon, CEO of Allergy Standards, emphasised the high stakes involved, stating that a single error could cause their Certification to "lose its significance overnight." This critical need for accuracy made their previous reliance on fragmented spreadsheets and emails unsustainable as the company grew.

The solution was found in Zoho Creator, a platform that allowed Allergy Standards to build a secure, centralised approval system. This shift has not only streamlined their processes but also reinforced trust at every touchpoint. Dr. McKeon highlighted the vital need for an "enterprise solution" that could ensure data integrity, a requirement Zoho has met by providing a robust system for handling sensitive client information.

The move to Zoho Creator has fundamentally changed how the company operates. Certifications are now digitally signed and shared with stakeholders in real time, a process that has saved "hundreds of hours" and avoided thousands of emails. The platform’s ability to facilitate real-time collaboration has significantly boosted efficiency and communication, allowing Allergy Standards to keep pace with its expanding business.

This partnership serves as a compelling example of how a business can leverage a powerful, integrated solution to overcome the challenges of growth and data management. By providing a secure, centralised platform, Zoho has not only helped Allergy Standards streamline its operations but has also reinforced the very foundation of its business: trust.

The success of this partnership has been so significant that Zoho chose to feature Allergy Standards as a key case study in its opening keynote at Zoholics. Dr. McKeon expressed his gratitude, thanking the Zoho team for their contribution to his company's success.