You invested in Zoho One because you needed a powerful operating system for your business, not just a collection of apps. Naturally, most companies focus their attention on the flagship products: Zoho CRM, Zoho Books, Zoho Desk, Zoho Campaigns or Zoho Analytics. These are the engines of your sales, finance, support, and marketing - and rightly so.

However, the true "magic" and maximum ROI of the Zoho One bundle lie in the deeper ecosystem. There is a wealth of powerful applications included that offer quick and easy wins and can transform your security, website performance, and sales engagement with minimal setup.

Don't leave valuable features on the table. Here are three underutilised Zoho One applications you can implement today for immediate, high-impact results.

Zoho Vault: The Immediate Security Win

Most businesses have a chaotic system for sharing passwords for social media accounts, vendor portals, and shared company logins. This is a massive security risk. Zoho Vault solves this immediately.

• Easy Implementation: Simply assign the app to your users and start storing and sharing company passwords (like your Wi-Fi, vendor logins, or shared marketing accounts) in a protected, encrypted environment.
• The Benefit: Reduces security risks by eliminating shared spreadsheets and sticky notes, enforces strong password policies, and makes employee onboarding on offboarding secure and seamless. You've already paid for world-class password management - use it.

Zoho SalesIQ: The Customer Engagement Multiplier

Zoho SalesIQ is much more than a simple live chat tool; it's a window into your website visitor's intent, directly connecting their activity to your CRM.

• Easy Implementation: A quick code snippet on your website activates the chat widget and visitor tracking. You can immediately set up a basic welcome message.
• The Benefit:

• Qualify Leads: Track exactly which pages a prospect from a CRM-linked contact is viewing (e.g., the pricing page) and get notified instantly, enabling perfectly timed follow-up.
• Proactive Support: Set up simple chat triggers to pop up on high-friction pages (like your checkout) to proactively ask if a visitor needs help, significantly reducing cart abandonment.
• Unify Data: Visitor history flows directly into your Zoho CRM contact record, giving your sales team a complete view of digital behaviour before they even pick up the phone.

Zoho PageSense: The Website Optimisation Tool

Are you guessing about how users interact with your website? Zoho PageSense turns those guesses into data, helping you boost the performance of your marketing spend.

• Easy Implementation: It uses the same simple code snippet as SalesIQ (or can be easily added through the Zoho One Admin Panel). You can start recording visitor sessions and running heatmaps in minutes.
• The Benefit:

• Visual Insight: See exactly where users click (and where they don't!) with Heatmaps and watch their entire journey with Session Recordings. No more guessing why a button isn't converting.
• Test and Optimize: Run simple A/B Tests on a headline or a Call-to-Action (CTA) button to use data—not opinions—to make design changes.
• Integrates with Campaigns: Test different landing pages for your Zoho Campaigns emails to see which design generates the most sign-ups.

Maximise Your Single Investment

The beauty of Zoho One is that all these tools are designed to work together. Implementing Vault makes your login to CRM secure. Using SalesIQ adds real-time website intelligence to your CRM records. Leveraging PageSense makes your Campaigns landing pages more effective.

You already hold the key to a completely integrated, optimised, and secure business platform. It's time to unlock the full potential beyond the core applications.

Ready to stop underutilising your most valuable asset? Contact us today for a free Zoho One Value Assessment. We’ll show you exactly where the quick wins are hiding in your current setup.