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Zoho Backstage: Virtual and Hybrid Event Management

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Zoho Backstage: The All-in-One 
​Event Management Platform

Zoho Backstage is a comprehensive, cloud-based event management software that centralises every touchpoint of your event - from the first promotional Email to post-event reporting. It eliminates the cost and complexity of integrating multiple single-solution tools, empowering you to focus entirely on delivering a great attendee experience.

  • 0% Ticketing Commission: Maximise your revenue with a built-in ticketing system that charges no commission on ticket sales.
  • Unified Experience: Manage registration, marketing, content, and on-site logistics from a single, intuitive dashboard.
  • In-Person, Virtual, & Hybrid Ready: Built to support the modern event landscape, ensuring a consistent brand and data experience across all formats.
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Revolutionary Features for Modern Event Organisers

No-Code Website 

Create branded, mobile-responsive, and SEO-optimised event websites using an intuitive drag-and-drop interface. Multilingual support available.

Advanced Ticketing

Set up flexible ticket tiers, discount codes, promo windows, and secure payment processing (Stripe, PayPal, etc.).


Built In Promotion

Drive attendance with automated email campaigns, social media sharing tools, and lead capture forms that sync data instantly.


Virtual & Hybrid Excellence (Zoho Backstage OnAir)

Backstage OnAir

The native solution for high-definition live streaming and webcasting, fully integrated with the event platform.

Interactive Sessions

Keep virtual attendees engaged with live polls, Q&A, real-time chat, emoji reactions, and screen sharing.

Networking Rooms

Facilitate meaningful virtual and hybrid connections with dedicated discussion channels and AI-powered attendee matchmaking.
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On-Site and Logistics Management

Mobile Check-In

Speed up entry and eliminate queues with QR code or touchless check-in and real-time attendance tracking via the organiser mobile app.

Badge Printing

Print professional, personalised event badges instantly at the venue.


Expo Management

Easily design interactive floor plans, manage booth bookings, and provide exhibitors with dedicated lead capture tools and visibility pages.

Analytics & ROI Measurement

Real Time Dashboards

Get instant visibility into ticket sales, registration numbers, session attendance, and revenue.


Post Session Insights

Analyse attendee engagement metrics, including slide views, questions asked, and session ratings, to optimise future content.

Zoho Analytics

Push event data into Zoho Analytics for deep, customisable ROI reporting and demographic analysis.
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Seamless Integration with the Zoho Ecosystem

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Zoho CRM

Sales Conversion: Automatically turn event attendees into qualified leads in Zoho CRM.
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Zoho Campaigns

Targeted Nurturing: Use Zoho Campaigns and Zoho Marketing Automation to segment and nurture event registrants with personalised follow-up campaigns.
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Zoho Analytics

Unified Reporting: Combine event financials, sales data, and marketing campaigns in Zoho Analytics for a true measure of event ROI.
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