Zoho Campaigns: Design, Send, and Track Email Campaigns
Zoho Campaigns: Smarter Email
With Zoho CRM Integration
Zoho Campaigns is the all-in-one Email and SMS marketing software designed to help businesses of all sizes build, send, and track high-performing campaigns. Move beyond simple newsletters. Zoho Campaigns gives you the powerful tools of enterprise marketing automation, neatly packaged within the affordable and connected Zoho ecosystem.
The Core Power of Zoho Campaigns
The Core Power of Zoho Campaigns
Nurture Leads on Autopilot
Stop sending one-off emails. Campaigns' advanced automation tools allow you to design the entire customer journey and let the system do the work.
- Visual Workflow Builder: Use an intuitive drag-and-drop builder to map out complex sequences. Trigger emails based on customer actions, time delays, and behavioral data.
- Drip Campaigns: Automatically send a scheduled sequence of messages to new leads, ensuring consistent engagement and education.
- Autoresponders: Set up instant responses for sign-ups, birthdays, abandoned carts, and purchase follow-ups.
- Optimised Send Time: Use AI-driven delivery to send each email at the exact time your recipient is most likely to open it.
Segmentation & Personalisation
Relevance is the key to conversions. Zoho Campaigns lets you speak directly to your audience's needs by turning raw data into highly targeted segments.
- Advanced Segmentation: Group contacts based on any criteria, including demographics, location, engagement history, and—most powerfully—data synced directly from Zoho CRM.
- Dynamic Content: Insert personalized text, images, or entire content blocks that change for each recipient, ensuring every email feels custom-made.
- Topic Management: Allow your subscribers to choose their email preferences, improving satisfaction and reducing unsubscribes.
- Easily build and embed customisable signup forms and pop-ups on your website to capture new leads for your automated campaigns.
Design and Optimisation
Create stunning, deliverable emails that drive action. Campaigns provides all the tools you need to build and test your content for maximum impact.
- Drag-and-Drop Editor: Quickly build beautiful, mobile-responsive emails with no coding required, or start with hundreds of free, ready-to-use templates.
- A/B Testing: Test different subject lines, content blocks, sender names, and send times to scientifically determine which campaign version performs best before sending to your full list.
- Detailed Analytics: Get real-time reports on open rates, click-through rates, unsubscribes, bounces, and even geographic data to understand your audience's behaviour.
Deliverability & Compliance
Your best emails are worthless if they land in the spam folder. Zoho Campaigns provides the infrastructure and tools you need to maximise inbox placement and maintain a trusted sender reputation.
- Robust Deliverability: Utilise domain authentication features to verify your identity and ensure email service providers trust your messages.
- Bounce Management: Automatically manage hard and soft bounces and clean your lists of inactive or invalid addresses, which directly improves your sender score.
- SMS Marketing Add-on: Extend your campaigns beyond email with SMS messaging for timely alerts, confirmations, and high-priority promotions.
The Ultimate Advantage: Seamless Integration - Zoho Campaigns and Zoho CRM
The true power of Campaigns lies in its native, two-way integration with Zoho CRM. This eliminates data silos and connects your marketing efforts directly to sales results.
- Real-Time Data Sync - ny change in a contact's CRM record instantly updates their segmentation in Campaigns, and vice versa.
- Sales Visibility - Sales reps see a contact's full email history (opens, clicks, campaigns received) directly in the CRM record.
- Lead Scoring - Automatically adjust lead scores based on email engagement to prioritise hot leads for the sales team.
- Unified Platform - Run campaigns from a unified view, leveraging the consistency of the entire Zoho Suite.
