BI transforms data into action. It beats standard reporting with visualisation, combined sources, and drill-down capabilities. Learn how BI tells your business story and compare the top tools. Zoho Analytics (Winner) and Power BI (Close Second) lead the way in unlocking potential.

Zoho Analytics is an AI-powered BI platform solving data silos and bottlenecks. It unifies 500+ sources, uses Generative AI (Ask Zia) for analysis and predictive insights, integrates ML, and offers a unified view (BI Fabric).

Effective marketing needs a solid foundation: 1) Know Your Customer (use Zoho Survey/Forms for data), 2) Clean Your Data (Zoho DataPrep for standardisation), 3) Build Your Brand (be distinctive/consistent), and 4) Segment & Target (using clean data in Zoho CRM/Marketing Automation).

Zoho Service Plus was launched at Zoholics UK 2025. It's a unified bundle of seven core Zoho apps designed to fix fragmented customer service by streamlining all workflows into a single, cohesive platform.

Based on insights from Zoholics UK 2025, we unpack the three foundational pillars of modern marketing. Discover how to master the basics like customer data, generate quality leads with smart strategies, and support your customers throughout their entire lifecycle for true business growth.