Effective marketing needs a solid foundation: 1) Know Your Customer (use Zoho Survey/Forms for data), 2) Clean Your Data (Zoho DataPrep for standardisation), 3) Build Your Brand (be distinctive/consistent), and 4) Segment & Target (using clean data in Zoho CRM/Marketing Automation).

Based on insights from Zoholics UK 2025, we unpack the three foundational pillars of modern marketing. Discover how to master the basics like customer data, generate quality leads with smart strategies, and support your customers throughout their entire lifecycle for true business growth.