Based on insights from Zoholics UK 2025, we unpack the three foundational pillars of modern marketing. Discover how to master the basics like customer data, generate quality leads with smart strategies, and support your customers throughout their entire lifecycle for true business growth.

Stop emails going to Spam! Learn key factors impacting deliverability: sender reputation, engagement, list hygiene, authentication, and ISP specifics. Ensure your messages reach inboxes.

Clicks in Email Marketing are misleading due to bots, security scans, and Apple Mail Privacy Protection. Instead of vanity metrics, track real engagement, conversions, and revenue.

Discover how bots impact email open rates and distort your campaign metrics. Learn how to spot bot activity and focus on more reliable engagement indicators like clicks and conversions.

A frequent question we get asked is what is good or industry standard for Open and Clicks in Email Marketing?