B2B AI adoption is a strategic shift, not just a tech upgrade. Key challenges are GDPR compliance (requiring transparent, legal data use), ensuring high-quality data, and managing cultural change (requiring reskilling and trust).

At Zoholics UK 2025, Suvish Viswanathan outlined Zoho's AI strategy: a foundational layer that’s Embedded, Explicit, and Agentic. The focus is on practical tools, from background automation to collaborative agents, empowering businesses without replacing people.