B2B AI adoption is a strategic shift, not just a tech upgrade. Key challenges are GDPR compliance (requiring transparent, legal data use), ensuring high-quality data, and managing cultural change (requiring reskilling and trust).

AI in B2B is evolving from augmentation tools like Generative AI and NLP to autonomous Agentic AI systems. This shift means AI will manage entire workflows, making decisions and executing complex tasks end-to-end.

For AI to work, you need Digital Maturity: clean data and streamlined processes. Zoho embeds AI (Zia LLM) into its unified platform to empower sales, service, and finance. Their core principles: your data is private, focus on value, and deliver the "next best action" via homegrown, integrated tech.

Explore how Zia's new Large Language Model (LLM) enhances Zoho CRM with Smart Prompts for better insights, streamlined workflows, and improved productivity