AI is only as good as its data. Messy, inconsistent "dirty" data leads to flawed AI, bad business decisions, unprofessional communication, & wasted time ("garbage in, garbage out"). Tools like Zoho DataPrep automate cleaning by applying rules & standardising data.

Based on insights from Zoholics UK 2025, we unpack the three foundational pillars of modern marketing. Discover how to master the basics like customer data, generate quality leads with smart strategies, and support your customers throughout their entire lifecycle for true business growth.