At Zoholics UK 2025, Suvish Viswanathan outlined Zoho's AI strategy: a foundational layer that’s Embedded, Explicit, and Agentic. The focus is on practical tools, from background automation to collaborative agents, empowering businesses without replacing people.

At Zoholics UK 2025, Zoho's Vijay Sundaram revealed the company's customer-obsessed philosophy. Zoho's strategy goes beyond great products, focusing on empowering customers and employees, and simplifying business operations with sophisticated, integrated, and transparent solutions.

Zoho UK's Sachin Agrawal highlighted Allergy Standards' use of Zoho Creator to build a centralised approval system at Zoholics UK.

Based on insights from Zoholics UK 2025, we unpack the three foundational pillars of modern marketing. Discover how to master the basics like customer data, generate quality leads with smart strategies, and support your customers throughout their entire lifecycle for true business growth.

Zoholics UK 2025 focused on the future of work with new AI tools like Zia Agents and "Ask Zia" for natural language automation. The event also introduced certified product workshops for hands-on learning, a new customer awards ceremony, and a centralised customer portal.