Zoho MarketingHub allows to create, manage, and automate marketing activities across a number of channels. Zoho MarketingHub is a tool that allows you to build engaging campaigns to drive visitors to your site, turn visitors to leads and convert leads.
Zoho MarketingHub builds on the features in Zoho Campaigns to deliver a comprehensive marketing automation tool. Features include sign up forms, pop ups, integration with survey tools and webinars. The most requested and discussed element is journeys. This is the concept that a lead can start at a certain point, as they progress through the journey interacting with different touchpoints more tailored content is delivered to them.